While policy control initially enabled traffic management and security, it is increasingly being used to create more personalised services and as a core technology in yield management for broadband services.

Join Telcordia expert Grant Lenahan, VP and Strategist of Service Delivery, and Randy Fuller, Director of Strategic Marketing at Tekelec, as they discuss the technical and commercial basis for user-centric pricing and charging models, services based on consumer profiles, tiered service packages and more during a free Light Reading webinar on Wednesday, March 30, 2011, at 10:00 AM ET. 

The panelists will explain what communications service providers need to effectively personalise services, including systems to enable subscriber awareness and integration of policy control.

For more information or to register, visit http://www.lightreading.com/webinar.asp?webinar_id=29556&webinar_promo=27927