Symphony EYC, a global leader in delivering ROI for retailers, manufacturers, and wholesalers using customer insights to drive execution, today announced more than 45% percent 2013 revenue growth over the previous fiscal year. Symphony EYC new revenue came from established product offerings, the introduction of innovative new products, as well as through the merger and acquisitions of EYC customer insights and segmentation strategies, marketing communications “one click” shopping platform Slingshot and the ENGAGE customer analytics and enterprise marketing platform.
In 2013, Symphony EYC signed up more than 60 new retail and CPG clients. New customers include Danone, MJ Holding, Rite Aid and SpartanNash. More than 40 existing customers -- including Dollar General, Musgrave, Systeme U, Big C, Mercator and Nestle – upgraded or licensed new products. Worldwide, more than 100 customers went live with their Symphony EYC implementations.
This enthusiasm for Symphony EYC offerings was evident among the 200-plus professionals from retail, distribution and CPG manufacturing who attended the Symphony EYC Customer Association’s annual conference in Frankfurt, Germany, this past October. Entitled “Excelling Together, Today and Tomorrow,” the conference featured speakers from Intermarché, Mercator, Waitrose and Bledina who presented their best practice updates and experiences on Customer Insights, Marketing & Loyalty, Assortment & Space Planning and Supply Chain Optimization.
Continued innovation was evident in Symphony EYC’s introduction of the following new products:
Click & Collect,
Digital & Social / Real Time Marketing,
Next Generation Assortment, Space and Inventory Optimization,
Mobility Driving Omni-Commerce.
“Our G.O.L.D. implementation at SpartanNash as well as our Customer Insights and Space Planning deployments at Musgrave are two examples of how Symphony EYC delivered customer-centric retailing solutions and expertise this year to help retailers transform their businesses,” said Roy Simrell, CEO, Symphony EYC. “Looking forward, Symphony EYC will continue to augment and improve its agile, competitive suite of offerings so that retailers can give their customers what they want, when they want it.”
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