May 24 2013, Symphony EYC, a global leader in delivering ROI for retailers and manufacturers using customer insights to drive execution, today announced the appointment of Don Brenchley as VP of pre-sales for both the European and International team.

Brenchley has more than 15 years of experience in the supply chain technology industry with E3 and JDA, where he led Strategic Services and was responsible for pre-sales. Prior to working in the technology sector, Brenchley worked directly in industry for Sainsbury’s, Safeway and leading CPG manufacturer Procter and Gamble, where he was responsible for customer services and a pioneer of collaborative supply chain relationships.

“Customers are always connected and informed,” says Brenchley. “As a result, shoppers are demanding the flexibility to obtain products on their terms at a time which suits them. One way for retailers and manufacturers to successfully fulfil this demand reliably and profitability is by leveraging customer insights to drive execution across their operations.

“Symphony EYC’s innovative customer analytics, combined with its proven marketing, merchandising  and supply chain solutions make it uniquely positioned to help retailers and manufacturers win and is an exciting place to be right now.”

Graeme Cooksley, Head of Europe and International, Symphony EYC commented, “The retail sector has had to reinvent itself for a new generation of shopper, and this requires a different way of thinking. Don’s consultative and collaborative approach to working with retailers and manufacturers will help our clients reimagine their growth strategies and engage their customers.”