29 May 2013 - Leader in online hotel bookings in the Nordic region, SunHotels, announced today that it has selected XML travel analytics company, Triometric, as a key supplier for its on-going strategy to deliver outstanding booking experiences with improved customer and service insight from Big Data analytics.

Magnus Jirhem, Chief Technology Officer at Sun Hotels commented: “We have selected Triometric for our initiative to further improve service levels and product choice for our clients. Their real-time business intelligence from our XML data feeds will empower us to take faster corrective actions around live inventory management and operational performance.”

Jonathan Boffey, Business Development Director at Triometric added:  “Good performance pays – our clients have seen 0.2 second improvements in response times deliver a 10% increase in web services bookings - translating into multi-million pound revenue opportunities”

Magnus continues, "Successfully embracing Travel Big Data and reacting to it is now at the heart of improving online conversions. In the long term, Triometric’s Web Services Analyzer solution will also help us to rapidly react to market demand and continuously improve our product choice and pricing.”

Triometric’s inventory management capabilities allow companies to manage XML inventory levels in real-time, identify unmet demand, close "no availability" gaps, and understand where bulk purchasing can take place to negotiate discounts and improve returns.

Triometric will be sponsoring PhoCusWright’s webinar “Business Intelligence and Big Data in Travel Distribution” on Thursday the 6th of June at 11.00 EDT / 16.00 BST.  Register at: http://www.phocuswright.com/webinars-big-data-060613