Tim Berners-Lee has been talking about the _next_ World Wide Web almost since the first World Wide Web, which he's credited with inventing, took off. Indeed, Berners-Lee first articulated his vision for a next generation Web in 1998, when he called for a standards-based system for tying together all the different kinds of information that companies and consumers now wrestle with. "Semantic Web" is the term he came up with to describe what the next version of the Internet will look like. It's not great branding, as Berners-Lee, himself, has admitted, and some folks have just slapped the label "Web 3.0" on the whole endeavor.

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