Email service provider enables daily deal and flash commerce sites like FamilyFinds, HauteLook and Joss & Main to deliver millions of dynamically personalised sales event emails in minutes
London, April 20, 2011 – StrongMail, a leading provider of
online marketing solutions for
email marketing and social media, today announced a significant increase in customers for its burst
email delivery technology, which is powering a rapidly expanding list of popular daily deal and flash commerce sites, including FamilyFinds, Joss & Main, HauteLook and Privalia. These companies are turning to StrongMail for its unique ability to reliably deliver millions of personalised daily sales event messages in a matter of minutes.
For many daily deal sites, email marketing campaigns drive 70 percent or more of the traffic to their daily sales events. Ensuring that that these messages get delivered in a short window before the start of each sales event is critical for driving sales and customer satisfaction. With limited inventories and short sales windows, any delay or failure in these critical email alerts can cause customers to miss out on desired sales and lose interest in participating in future events. Customising daily alerts based on member preferences and prior purchases is also important given the influx of daily deal sites competing for consumer attention.
"Joss & Main is all about delivering to our members a daily dose of affordable luxuries for the home, and email is one of our most important means of communicating," said Mitra Morgan, Chief Curator at Joss & Main. "Every one of our members wants to find out what’s on
www.jossandmain.com at exactly 11am. In order to keep it fair, we have to reliably deliver millions of emails in a very short time window. We gave a very stringent set of performance criteria to our email marketing team, and they selected StrongMail."
StrongMail‘s patented burst email delivery technology gives companies access to a dedicated high-performance email delivery engine that is optimised to assemble and deliver millions of personalised messages in less than 10 minutes. In addition to providing companies with this essential speed and reliability, StrongMail enables daily deal sites to easily scale their email delivery to accommodate member growth. StrongMail's unique pricing model also offers the lowest total cost of ownership of any top tier email service provider.
"The strong demand we're seeing from the burgeoning daily deal sector is being driven by our unique ability to get messages delivered at exactly the right time to drive maximum participation," said Scott Ollivier, vice president of product management at StrongMail. "We offer these daily deal companies dedicated, high burst rate systems that are free from the performance limits often encountered with traditional ESP platforms, where the competition for computing resources at critical times of the day has a real impact on time-sensitive delivery of offers. Basically, we give them the control they need to get highly targeted messages delivered on time – and at a fraction of the cost of competing providers."
