Deal with Smaato gives StrikeAd clients access to largest supply of mobile advertising inventory in Europe; Partnership also marks significant expansion of Real-Time Bidding (RTB) inventory

London/San Francisco, November 21st, 2011 - StrikeAd, the UK’s first dedicated mobile advertising Demand Side Platform (DSP), today announced it has teamed up with Smaato, the leading global mobile ad optimiser and mobile advertising company. The pioneering partnership will benefit customers of Smaato and StrikeAd with a complete integration of the Demand Side Platform (DSP). As a result, advertisers using StrikeAd’s service and platform will now have unprecedented access to high quality advertising inventory in Europe. This is in addition to the existing mobile publishers and ad networks already connected via the StrikeAd DSP.
StrikeAd Logo
StrikeAd Logo

“Brand and agencies now know that mobile is essential to how they engage with consumers. As a result, we see a surge in demand for more intelligent and targeted access to high quality ad inventory.  With Smaato’s extensive range of RTB enabled inventory, we can now provide even more control and choice over where ads are targeted so that brands can optimize their advertising for better ROI and consumer engagement,” said Alex Rahaman, CEO of StrikeAd.

“The emerging specialisation in the mobile advertising ecosystem brings out new value propositions and therefore we welcome strong partners like StrikeAd and their DSP offerings. Smaato is working alongside StrikeAd in the openRTB mobile group to push for standardisation of RTB for mobile to create a solid foundation of a global mobile RTB marketplace. As the largest mobile Sell Side Platform (SSP) we help drive the adoption of standardised RTB that will lead to more transparency and higher revenue for our app developers and publisher partners,” said Ragnar Kruse, CEO & Co-Founder of Smaato Inc.

StrikeAd works in partnership with media agencies and brands to deliver highly targeted and measurable mobile advertising campaigns by leveraging its technology platform, StrikeAd Fusion. StrikeAd also utilises the latest mobile advertising technologies including Real Time Bidding (RTB) and location-based targeting, helping planners and buyers navigate through the complexities of devices, platforms, operators and territories while providing access to a huge array of advertising inventory.

Smaato is an award-winning mobile ad optimiser and mobile advertising company which partners with over 70+ ad networks, as well as 40,000+ leading mobile developers and publishers across 230 countries including The Huffington Post, ICQ and Nimbuzz. 

The integration gives StrikeAd’s customers access to Smaato’s inventory with immediate effect.