LONDON (7 January 2008) - - StayinFront, Inc., a global provider of enterprise-wide customer relationship management (CRM) applications, decision support tools, data services and eBusiness systems, today announced that it was rated "Positive" in Gartner’s “MarketScope for Sales Force Automation in the Consumer Goods Industry, 2H07.” [1]  StayinFront was one of a number of vendors evaluated in the report. 

The criterion for inclusion is at least $5 million in consumer goods sales force automation revenue specific to five key sales processes.  The sales processes are category management, customer planning and TPM, volume planning, retail execution and monitoring and settlement. 

StayinFront Consumer Goods Version 10 is a robust, flexible and cost-effective solution for sales force automation, marketing automation and customer service applications. StayinFront Consumer Goods Version 10 provides an exact fit system that can be easily configured for use with existing business structures.

Thomas R. Buckley, StayinFront’s CEO, commented, “We’ve enjoyed a strong presence in the pharmaceutical industry but have strategically intensified our presence in the consumer goods market. We’ve been fortunate and have secured a number of relationships with some of the world’s leading consumer goods companies including U.S.-based Advantage Sales & Marketing. In my opinion, Gartner’s positive rating further highlights our product and StayinFront’s growing momentum in this important sector.”
 
[1] Gartner Research “MarketScope for Sales Force Automation in the Consumer Goods Industry 2H07” by Dale Hagemeyer, November 16, 2007