Holiday company improves customer journey with more relevant information and additional services

READING, UK, 31th January, 2013 – Stibo Systems has been selected by Dutch holiday company Landal GreenParks to manage the quality of its product data, from its resort facilities to its accommodation types. By improving its information management, the company is looking to achieve more efficient business processes and greater customer satisfaction.

Stibo Systems’ STEP Master Data Management (MDM) platform will serve as a single point of information for Landal GreenParks’ Product Information Management (PIM) and Digital Asset Management (DAM) services. An important component of a new e-commerce platform, it will be the source of all the company’s product data, including up-to-the-minute information on assets such as restaurants, bungalows and swimming pools, and much more, as well as all its digital marketing and advertising data, such as brochure images and online video.

Egon Kramer, manager e-commerce at Landal GreenParks, said "Product Data Management is essential for our multichannel operation. Stibo Systems’ solution will help us to manage all our available content so that the information is complete, up-to-date, accurate, and consistent across all our channels. Improved information management will lead to better visibility internally, and a more relevant and satisfying experience in all stages of the customers journey."

Kramer explains: "Each potential guest has different needs when planning their holiday, to when they come to book it. They could use a number of touch points to research their stay and, by responding to this behaviour, we can offer better services.

“We can add additional services as their purchase journey progresses, and the cross-sell opportunities we offer, such as being able to order groceries online before arrival, reserve the sauna or book a table in the restaurant, will improve the customer experience. By partnering with Stibo Systems we can better manage our product information to meet the expectations of the guest, resulting in happy customers returning to our sites and a higher Net Promoter Score.”

Tim Bon, Stibo Systems Benelux adds "Because our STEP Master Data Management system works across all of a customer’s channels, and integrates with other IT systems, Landal GreenParks will have a scalable solution with faster time-to-market, which is also future-proof, to be able to respond to developments in mobile and social."