Specific Media expands creative offering by partnering with Eyeview, the leading online personalised video solutions provider, to offer custom advertising based on client-specific parameters

London, 17 February 2014: Specific Media has partnered with New York-based ad tech firm Eyeview, to provide personalised creative offerings to brands across all screens throughout its European network, with KFC launching the first client campaign.

The partnership allows brands across Europe to work with Specific Media to create multiple real-time, dynamic iterations of their creative, and provide a personal, relevant message to every customer, according to who they are and where they are. Offering elements such as real-time product pricing information, location based store/offer information and sequential creative messaging, advertisers can present consumers with ads specially tailored to them.

KFC and Walker Media are the first to utilise this technology to speak directly to their consumer groups based on their proximity to stores, since each personalised ad incorporates a locally targeted map featuring each viewer’s nearest KFC branch. This is accomplished using Eyeview’s unique ability to create thousands of different broadcast quality video ads at scale and Specific Media’s unique data and targeting capabilities.

Meghan Farren, UK Marketing Director for KFC, stated that: ‘being able to deliver personalised video ads with a simple build process, based on the locations of our customers is a great step forward for market stand-out. Coupled with the innovative targeting techniques that Specific Media offer, we expect this to be a really outstanding campaign for our brand.”

Matt Godsmark, Head of Video at Specific Media said, “Specific Media continually strives for better ways to connect brands with their consumers. Eyeview’s unique technology enables advertisers to present consumers with more relevant and personalised video messaging to cut through the cluttered marketplace. Keeping the consumer front of mind is key and we are pleased to be able to offer clients the ability to personalize their message to each consumer.”

Maria Brewer, Director of Business Development at Eyeview, stated that: “we are excited to be working with the likes of Specific Media. Their approach to video advertising, access to unique data, and ability to create specific audiences has always been cutting edge, so they are a great partner for creating more engaging and informative ad campaigns in Europe.”