London – 28 February 2012 – SMEs are being given the chance to compete with the marketing power of the megabrands thanks to the launch of Magiq’s new software service ‘LifecycleMAGIQ’, aimed at enhancing online marketing results quickly and simply.

For the first time, businesses with an online presence of any size will be able to compete with their larger counterparts by delivering a personalised and individual experience to each visitor based on a complete view of their online behaviour. By engaging with all visitors, and by using highly accurate behavioural targeting and real-time web personalisation, marketeers can now implement a complete lifecycle marketing solution.

LifecycleMAGIQ automatically builds and continuously updates a complete profile of a web visitor, (the visitor’s MAGIQprofile) where each visit, purchase, campaign response and unique behaviour is recorded. These profiles link user’s behaviour across sessions, devices and cookies. This profile data can then be used by the system to deliver targeted messages and activity across web, email and telesales channels. Armed with LifecycleMAGIQ organisations can deliver the right message at the right moment via the most appropriate channel.

Developed with SMEs in mind, LifecycleMAGIQ has a pricing model that can be individually tailored to effectively fit into any marketing budget, with packages starting at only £99 a month. By exploiting the cloud computing revolution, highly advanced features and functionality are provided at a prince point that will support businesses of all size. 

“The core value of LifecycleMAGIQ is helping marketeers optimise their marketing spend and activity. By equipping marketing teams with a unique system that builds and exploits individual customer data across multiple channels, organisations will be able to maximise the return on marketing budgets and optimise their marketing performance,” explains Chris Underhill, Director at Magiq. “Now with LifecycleMAGIQ, any business can understand their audience as individuals and compete for a greater share of their visitor wallet, just like the Megabrands.”

Magiq will be launching the service on their stand, F28, at The Technology for Marketing & Advertising Show and will be giving short, interactive, live demonstrations every 30 minutes. If you are interested in scheduling a meeting with Chris Underhill, Director, or Malcolm Duckett, CEO, and hearing first-hand how effective LifecycleMAGIQ’s service could be to your business, please visit the MAGIQ website and complete your details.

Malcolm Duckett, CEO will also be running a seminar in the CRM and Multichannel theatre on Wednesday 29th February at 13:30. Speaking alongside Jon West, Managing Director of HRS, they will detail ‘How HRS use Magiq's Real-Time Personalization & Targeting Technology to "Mobilise" Their Web Presence, Marketing and Telesales Teams’.

For full details of LifecycleMAGIQ and the full range of services on offer, please visit stand F28 or www.magiq.com.