SmartFocus , a global leader in real-time, personalised cloud marketing, today announced the availability of its October 2013 product release. This release highlights innovations such as new Dashboards with Live Benchmarks, a new Rapid Deployment Kit for the integration of advanced real-time recommendations, enhanced web forms that support real-time automated campaigns, and expanded social Hashtag Search functionality. In addition, the company announced the launch of the SmartFocus Developer Portal, which will help developers easily integrate to and develop extensions for the SmartFocus cloud marketing platform.
“At SmartFocus, we’re proud of our track record of delivering innovative capabilities to our cloud marketing platform”, said Brad Wilson, CEO of SmartFocus. “With more than 50 new features available, this furthers extends our capabilities in the areas of analytics, real-time recommendations, cross-channel marketing, and partner integrations".
“With SmartFocus, we have built even stronger, more profitable relationships with our growing customer base. Our customers expect us to provide them with an incredible customer experience, whether in-store or online,” said Claire Higgins, Online Marketing Manager of Selfridges. “We now have a more targeted approach to our digital marketing, which enables us to engage thousands of customers. SmartFocus really understand us as a brand, and supports us in delivering our CRM strategy”.
SmartFocus Analytics Introduces Dashboards with Live Benchmarks
SmartFocus delivers powerful analytics that enable marketers to visually analyse campaign performance, and customer behaviours through a series of intuitive dashboards. A new component within the platform is SmartFocus Dashboards with Live Benchmarks, which enable marketers to benchmark their campaign performance against the performance of other similar campaigns that have been executed across the company’s cloud marketing platform. To achieve this, the system continually analyses more than five million campaigns being run each year on the platform to provide comparative benchmarks in real-time. Each benchmark is aggregated and fully anonymised so that all customer and user information remains completely private and secure at all times. SmartFocus Dashboards will initially be available to all users in beta mode and will be generally available at the end of this year.
SmartFocus Advisor Enables Easy, Rapid Deployment
SmartFocus’ recommendations technology, SmartFocus Advisor, offers pre-configured rules and analytics to help marketers continue to deliver personalised recommendations via the web and email that are based on the preferences and behaviours of their customers. With a newly developed and easy-to-use Rapid Deployment Kit, recommendations can be quickly and easily deployed in a self-service fashion. The Rapid Deployment Kit provides JavaScript integration as well as pre-built connectors for leading eCommerce platforms like Magento.
“To support Ridestore.com’s expansion across Scandinavia, our website needed to be able to provide visitors with a more personalised, online experience,” said Linus Hellberg, Founder of Ridestore.com. “With SmartFocus, we were able to quickly integrate, test and configure SmartFocus Advisor with Magento – all with minimal effort – to get recommendations up and running on our site quickly. In only a few days, SmartFocus Advisor began boosting our online conversion rates. We are really excited to be able to provide our customers with richer, more relevant experiences that also enables us to drive new revenue opportunities and increase customer satisfaction and loyalty.”
SmartFocus Sites Increases Customer Engagement with Site Triggers
Within its intuitive drag and drop interface, SmartFocus Sites now enables marketers to increase real-time engagement by automating email and SMS campaigns when customers visit a Site. This release also provides support for Google Analytics, as well as enhanced reporting that provides a deeper understanding of webpage performance and customer preferences.
SmartFocus Social Hashtag Search Makes Campaign Monitoring Easier
To help marketers execute their multichannel marketing strategies, SmartFocus Social now supports the latest enhancements made by social media platforms – making it easy for marketers to extend the reach of their marketing campaigns and integrate content into key social channels like Facebook and Twitter. This release expands the availability of Hashtag Search functionality for Facebook. Marketers can now search Facebook and Twitter hashtags and review their results within the SmartFocus platform.
SmartFocus Launches the SmartFocus Developer Portal
The SmartFocus Developer Portal has been designed to help integrators, solution partners and customers build and launch integrations with the SmartFocus cloud marketing platform. The portal helps developers to access software development kits (SDKs), code samples, and other technical content. Most importantly, the portal serves as a network for developers to engage with each other and with the SmartFocus Development team.
