Findings Highlight Sitecore’s Marketing Tools as a Differentiator

London; UK – July 14, 2011 – Sitecore today announced that it has been recognised as a Strong Performer in the July 2011 report by Forrester Research Inc., titled “The Forrester Wave™: Web Content Management For Online Customer Experience, Q3 2011.” Sitecore is among a select group of ten companies that Forrester, Inc., evaluated in the report.

Forrester’s Wave report assessed the top Web Content Management (WCM) vendors on 115 criteria based on current offerings, strategy and market presence. The report is based on an analysis of data from vendor surveys, product demonstrations and customer reference calls.

According to Forrester’s evaluation, “Sitecore’s marketing tools, including campaign management, reporting and eForms (with CRM integration) differentiate it from many of its peers.” The report further states “based on the broad functionality, product vision and value…Sitecore is a vendor to keep an eye on.”

“This recognition is an incredible validation of our work, ongoing passion and commitment to consistently build solutions that help organisations engage with customers and create compelling online experiences,” said Michael Seifert, CEO, Sitecore. “Our customers and partners have been wildly enthusiastic about the accelerated pace of results our online marketing solutions bring to sales and marketing initiatives. It’s beyond anything they have worked with previously to intelligently guide customer conversations across all interactions and channels.”

Sitecore’s Customer Engagement Platform enables organisations to manage the full customer experience and to create relevant and valuable customer conversations that engage, entertain, and inform. It takes Web content management to an entirely new level by adding and integrating key ingredients for digital marketing success.

Download the full The Forrester Wave™: Web Content Management For Online Customer Experience, Q3 2011 report now.