World Leading VOD Aggregator On Demand Group and Serbia Broadband Launch Full Suite of Transactional and Subscription VOD Services

LONDON and BELGRADE (30 Nov. 2010) – Serbia Broadband (SBB), the largest Serbian broadband and direct to home satellite (DTH) operator, and world leading TV video-on-demand (VOD) aggregator On Demand Group, a subsidiary of SeaChange International (Nasdaq: SEAC), today announced the launch of a full suite of transactional VOD and subscription VOD TV services to SBB subscribers in Serbia and Slovenia.

The services include blockbuster and classic movies, popular TV series, top comedy, drama, documentaries, kids programming and music videos, which SBB subscribers will be able to watch on demand with full control to pause, rewind, fast forward or watch over again – whenever they want. 

“We are delighted to be working with Europe’s leading VOD aggregator, On Demand Group, which has contracts with the major Hollywood movie studios, premium TV and music suppliers. The launch of TV on demand services will substantially enhance our consumer offering and allow our consumers a total TV experience to watch the programme of their choice whenever they want,” said Tanja Tatomirovic, Corporate Communications Director of SBB.

“Over the last two years On Demand Group have formed close partnerships with more and more of Europe’s leading  IPTV and cable service providers,” said Tony Kelly, CEO, On Demand Group.  “We are very pleased to be working with SBB.  This launch further demonstrates our content aggregation strategy that we have successfully developed in the U.K., German speaking countries, France, Italy, southern Europe and now Serbia and Slovenia, to provide compelling TV on-demand services, increased efficiencies, cost savings, programming and marketing expertise, and speed to market for multiple clients in multiple territories.”

On Demand Group develops and manages the on-demand businesses of a growing roster of market-leading service providers including Virgin Media in the U.K., SFR Neuf in France, OTE in Greece and TTNET in Turkey, du in Dubai, and mobile video TV SVOD services for Three UK, 3 Italy, and Vodacom in South Africa.  Its On Demand Deutschland joint venture specializes in service to German-speaking countries and currently supports Telekom Austria, Unity Media, Kabel Deutschland and others.   On Demand Group’s service and technology suite, including the VZ and Adrenalin content management platforms, is engaged in whole or in part by the service providers who are today proliferating high-quality streamed video to millions of cable, IPTV and mobile subscribers.  The company produces and processes movies, programmes and promotions in English, French, German, Greek, Turkish, Italian and Arabic.

Serbia Broadband (SBB) is the largest cable platform and DTH operator in the region of Former Yugoslavia. The Company offers variety of video, internet and data services to residential and business users on its cable platform in Serbia. The Company’s video service is also available to households and businesses outside the cable footprint through the DTH (direct-to-home) satellite platform operated by the Company in Serbia, Slovenia, Montenegro, Bosnia & Herzegovina, Croatia, and Macedonia. Majority ownership belongs to European Investment Fund ''Mid Europa Partners'' and European Bank for Reconstruction and Development (EBRD).  Visit www.sbb.rs