Sears First Out Of Gates with 2D Bar Codes

Efforts to implement retail 2D bar codes are accelerating: Sears, in conjuction with vendor ScanBuy, became the first U.S. retailer to begin a public trial that started in mid-December at a store in Marietta, Georgia. As opposed the the traditional row of black lines (a 1D barcode), 2D barcodes look like a grid and make use of a second, vertical dimension, allowing them to store more data. What Sears hopes to do is to allow a cell phone's digital camera "look" at a small 2D bar code on an advertisement, which launches an applet.  A server interprets the bar code and the phone then launches a Web browser and deep-links to a page on that site, typically the Web site of the advertiser.  Read full story...

 


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