SandSIV has published a New White Paper Demonstrating the Importance and Value of a customer experience maturity assessment.

SandSIV AG, the Zurich based developer of Voice of the Customer (VoC) technology, and provider of expert Customer Experience Management (CXM) consultancy, has just published a brand new white paper that defines the purpose, need, and goal of a full Customer Experience Maturity Assessment (CXMA).

The new white paper, simply titled Customer Experience Maturity Assessment, was written by Dr. Jukka Hekanaho, as the author of this new CXMA white paper. Jukka has over twenty years of experience in data mining, and is an industry recognized expert in customer intelligence, with a history of delivering effective client-centric solutions within the fields of Customer Experience Management (CXM) and Customer Relationship Management (CRM).

The contents of this new Customer Experience Maturity Assessment white paper includes a full explanation of the purpose of a CXMA, how a CXMA should be structured, and what the overall benefits are of producing one. The white paper concludes by explaining the next steps that businesses should take, if they wish to begin taking their first steps towards CXM maturity, and begin reaping the benefits of a limitless fount of customer intelligence.

Dr. Jukka Hekanaho explains his reasons for developing this white paper, and how he believes it can help businesses starting out along the road to CXM maturity, by saying that, “Many organizations are pursuing CXM initiatives in order to respond to encased competition, diminishing margins and loss of customer loyalty. A customer experience maturity assessment is a crucial step to align these initiatives with to overall CXM strategy, and to steer the initiatives with a clear and well-balance roadmap.”

This white paper published by SandSIV is available as a free download from the company website, at the following URL:
http://www.sandsiv.com/portfolio/cxma-white-paper/