Zurich, Switzerland, 8th July, 2014: SandSIV, the Swiss based, pure play developer of Voice of the Customer (VoC) applications, and provider of expert Customer Experience Management (CXM) consultancy, has published a new white paper, outlining the concept of developing a valid business case for CXM.

 

SandSIV is a Swiss based company that has a history of developing feature rich, pure play Voice of the Customer (VoC) applications, alongside the provisioning of expert Customer Experience Management (CXM) consultancy.

 

SandSIV has just published a brand new white paper, titled The Customer Experience Management Business Case. This new resource is the result of a collaboration between Federico Cesconi, CEO and IT Visionary, and Dennis Weiss Head of Solution Management.

 

Within this new white paper, the concept of defining a valid business case for Customer Experience Management is introduced. Within the white paper, CXM as a business methodology is introduced and defined. The paper then moves on to explain just how CXM can help to raise levels of customer satisfaction and loyalty, which in turn, can have a significant positive effect upon revenue. Finally, the paper wraps up by explaining how CXM can be measured, to prove ROI.

 

Dennis Weiss, Head of Solution Management for SandSIV AG, is the co-author of this new white paper. He has spoken about his involvement in developing this new resource, by saying that, "One of the main problems that we encounter with new clients, is the tough time they often have in selling Customer Experience Management to stakeholders and decision makers. This new white paper outlines the basic shape that a CXM business case should take, to help with this problem."

 

This new resource, The Customer Experience Management Business Case is the latest paper to be published by SandSIV. It will prove a useful resource for any company that is considering adopting Customer Experience Management.

 

SandSIV has made this new white paper available as an entirely free download, which can be obtained by visiting the link below:

 

resources.sandsiv.com/cxm-business-case-press