February 2011 - Samsonite launches its first travel app. The Travel Miles app is a one-stop location for today’s on the go travelers, helping them to track where they’ve been, update friends and family on their location & even avoid excess baggage charges. 

Unique to the market, the Travel Miles app is free to download, user friendly, practical and could potentially save money, the perfect companion to all travelers from families to students and a great tool for those travelling on business.

The app’s primary function is to track miles covered, which can then be exchanged for stylish Samsonite gifts with online purchase*.   

The innovative app also syncs with social media sites, enabling users to instantly share travel experiences and photos on Facebook, Twitter and Linkedin. 

From a practical point of view, the app provides baggage restriction details for most airlines, which is updated regularly so travelers can avoid getting caught out at check-in. It also has a Samsonite dealer locator, making for a painless search for the perfect suitcase companion.

Developed by mobile agency “In The Pocket”, in September 2010 the Samsonite Travel Miles won the Application Marathon prize in Brussels.

By downloading the app, users automatically become recognized as Samsonite frequent travelers. Using a GPS system to clock up travel miles, every time users share their trips online, extra Samsonite Travel Miles are earned and can be swapped for handy travel gadgets with their next online purchase*. 

Samsonite Travel Miles can only be exchanged for gifts with the online purchase* of any product at www.samsonite.com/mobileapplication. As an example, for 100.000 miles, users can exchange their miles for a handy excursion bag.

Watch the Samsonite Travel Miles application demonstration at
http://www.youtube.com/watch?v=hp-H_0Zl_nI

To download the Samsonite Travel Miles Application directly, please visit the Google Android Marketplace or the Apple iTunes Store, and scan the QR Code with your phone camera – as seen below:

*Subject to terms and conditions which can be found online at www.samsonite.com.