REDWOOD CITY, Calif., September 22 -- RockYou, the leading developer of social games and advertising solutions for social media, announced today they have been working with several game developers to integrate Deal of the Day (DOTD(SM)) – within their Facebook games.  DOTD is the industry’s first brand-sponsored in-game advertising unit that enables gamers to engage with an advertiser’s brand in exchange for virtual currency.  Unlike offers that require e-mail addresses, phone numbers, and even credit card information, DOTD presents opportunities to engage with brands – for example, by watching 15- 30 second videos, completing short polls, or playing mini-games.

RockYou’s DOTD delivers:

- Proven Solution: Since announcing the product in March 2010, RockYou has implemented DOTD within several leading social games – that are among the top 20 applications listed in this month’s AppData Leaderboard– reaching millions of daily uniques on Facebook.
- Unmatched Performance: DOTD delivers high engagement rates with over 60% of gamers completing an engagement (e.g. watching a video). Based on RockYou’s experience, developers can increase their ability to monetize by 3 to 4x.
- Quality Brand Advertising: RockYou works with Fortune 1000 brands to provide user-friendly brand engagements. Its dedicated brand sales team has been selling advertising opportunities on DOTD since March 2010.

“We are seeing a significant amount of demand from developers, users, and advertisers alike, for Deal of the Day – and we are very excited to be working with several more Facebook game developers to increase its availability,” says Sandy Diep, Senior Vice president of Advertising, RockYou. “Deal of the Day is a great way for game developers to monetize a larger percentage of their users.  Advertisers want to reach social gamers, and Deal of the Day provides a clean brand experience that users feel comfortable returning to. This, in turn, provides game developers with a sustainable monetization tool that allows them to focus on making their games great.”