Leading IT service and support company Doherty Associates (www.doherty.co.uk) has appointed Richard Ruddlesden as Sales Director. He joins from core Microsoft infrastructure company Teksys. Prior to this, Ruddlesden has held a number of senior sales management positions with Veritas, Seagate, Symantec and Pegasus. In his new role, he will spearhead Doherty’s sales strategy with particular reference to the company’s widely acclaimed CloudToo brand (www.cloudtoo.co.uk).

CloudToo is a low-cost alternative to the pain of funding the purchase and support of new IT. Aimed at SMEs with between 5 and 25 users, the CloudToo package combines the latest hardware, cloud software, security and unlimited support for a fixed monthly service fee.

Commenting on Ruddlesden’s appointment, Terry Doherty CEO of Doherty Associates said, “Richard is an extremely experienced Sales Director with an impressive track record of building highly successful teams, especially in the core Microsoft infrastructure market. With Richard driving our sales operations I believe that we are well placed to expand our market penetration significantly, especially in the SME sector with our new CloudToo package. I welcome him aboard and I look forward to working with him.”

For his part, Ruddlesden welcomed these comments adding, “Over two decades Doherty Associates has established itself as a leading supplier of IT support and specialist IT services. They have an excellent reputation and this has been boosted by the widespread acclaim they have received for CloudToo. I am delighted to be joining them and I am look forward to taking the success story to the next level.”