Reed Business Information International (RBI-I), a division of one of the world's largest B2B publishers, has chosen to deploy the EPiServer content management system (CMS) across all of its European journal websites. EPiServer CMS will be deployed to manage content and run digital marketing activities on the company’s existing sites across Europe and for all new websites as they launch. Ultimately, EPiServer will help RBI deliver more engaging online experiences for audiences through its unique social community and real-time marketing analytics features.

EPiServer already has an established relationship with Reed Business Information UK, a subsidiary of RBI, through its partner Valtech. As part of this, Reed Business Information UK has already successfully deployed EPiServer CMS across its UK brands, including Flightglobal and Farmers Weekly. Following these successful deployments, and the benefits Reed Business Information UK has received through the CMS’s advanced features and functionality, EPiServer was the obvious choice when RBI International began to search for a new global web content management partner.

RBI-I will use the EPiServer platform across the board for its entire European journal web presence, deploying EPiServer CMS, CMO, Composer and EPiServer Mail on its sites to build web pages, streamline and update content, create direct marketing campaigns and instantly analyse how digital marketing activities are performing. The company will also make use of EPiServer Relate to develop powerful and engaging online communities for its various brands, which include Strategies, Elettricoplus and Infofarma.

Graeme McCracken, Internet Development Director, Reed Business Information International, said: “In a very short time, EPiServer CMS will make a real difference to the websites where it will be deployed. They will be easier to update, give greater flexibility for editors and marketing teams alike, while also becoming more engaging for audiences by integrating our online presence across content, communication and community. The advanced social media and analytical capabilities really make EPiServer stand out against the competition.”

Gustav Lagercrantz, COO, at EPiServer commented: “In becoming a key strategic partner for RBI and its subsidiaries, we have consolidated our position as an innovative provider of web content management services for leading blue-chip organisations. Combining our unique offering with our expertise in creating social community platforms and real-time marketing analysis tools will help RBI maximise online engagement with its various audiences and acquire the insights needed to position existing and new sites for success.”