The wireless industry needs to borrow a page from Apple's playbook if it expects to exploit the huge potential in mobile music, EMI Group's chief executive said on Wednesday. In 2007 the mobile music market is projected to generate $13 billion, and it is expected to grow to $32 billion in revenue by 2010. But in a keynote address at the CTIA Wireless trade show, EMI's Eric Nicoli warned the industry that it would not reach its potential if mobile operators, handset makers and content providers don't work together and put the customer first. He said they need to make sure that every product they develop for consumers is one that people want, is easy to use, and provides value at an affordable price.

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