Push Technology has a flexible and innovative solution to deliver data to any device in the market

London, 24 April 2013: Push Technology, an innovative provider of real-time data-on-demand communication software, Diffusion™, today announced it has been included as a “Cool Vendor” in the Application and Integration, 2013 report by Gartner, Inc.

As highlighted in the report’s key findings, “Cloud, mobile and open-source business models, and user demand for scalable, standards based and highly productive solutions are driving technology evolution in this market.”

Developed to serve companies that must deliver data immediately and simultaneously to thousands of users and devices, Push Technology’s key differentiators are its ability to maintain connections over an unreliable network between servers and all types of mobile devices by tracking performance, caching data and recovering dropped sessions.

Diffusion is a developer friendly technology that is more flexible than competitive products on the market because of the application logic developers can embed in Web pages and mobile apps that enables message priorities to ensure delivery of time-sensitive data.

Sean Bowen, CEO, Push Technology said, “The genius of our technology is that we solve the common problems when organizations try to deliver huge data volumes to hundreds, thousands or millions of users on any of the devices available in the market. Our customers cite benefits including scalability, ease of implementation and operational savings through reduced bandwidth and infrastructure usage.”

One such customer, Derren Maggs, Managing Director of betting odds comparison website Oddschecker said, “Push Technology gives us the ability to update an individual price on a page. This enables a quicker, more reliable and more efficient service for users. From a business point of view, it has reduced the load on our databases without any degradation of speed.”

Diffusion enables organizations to capitalize on real-time data interactions, creating opportunities to deliver new innovative revenue generating services to customers, partners and employees. The technology allows organizations to communicate efficiently with any mobile device, tablet, standard browser or other Internet endpoints outside of corporate firewalls.

Bowen continued, “Push Technology is different because we only send updates to data to reduce bandwidth consumption and is designed to scale to support a very large numbers of endpoints.”

The report recommends organizations “leverage breakthrough innovations in application and integration platforms, even if they come from small vendors, especially if they are to support the implementation of initiatives with a return on investment of three years or less, or opportunistic projects.”

“Our technology provides the innovation organizations require as they seek to support customers and end-users lifestyles on the go. We will extend Diffusion to the cloud offering Diffusion Enterprise Cloud to deliver our innovative technology at a lower cost with additional ease to deploy,” concluded Bowen.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.