Manchester, UK, May 20, 2014: Purple WiFi, the cloud-based Social WiFi software company, today announced that its Guest and Social WiFi and Presence and Location based services have successfully completed interoperability verification testing* with Cisco WLAN Controllers.

Purple WiFi is cloud-based which means that it can work with practically any hardware and is scalable in terms of customer need and geographic location. It offers an alternative to existing WiFi services, putting the focus back on the business or venue, offering marketing tools and analytics to derive value from interactions with customers.

Purple WiFi’s Presence and Location based services offer an unprecedented level of insight into consumer behaviour and opportunities to engage customers directly. This allows businesses to understand who is visiting and using the hotspot, how long they are online, as well as their age, gender and any other relevant information that they offer in their social networking profile.

Gavin Wheeldon, CEO, Purple WiFi comments: “Purple WiFi is delighted to be working together with Cisco and to have completed Interoperability Verification Testing for both our Guest and Social WiFi and Presence and Location based services. As a cloud-based software, we work closely with our hardware providers to ensure Purple WiFi’s customers can deploy our service on the most suitable platform to meet their requirements.”

The Cisco Developer Network unites Cisco with third-party developers of hardware and software to deliver tested interoperable solutions to joint customers, harnessing the power and intelligence of the network. As a Registered Developer, Purple WiFi offers a complementary product offering and has started to collaborate with Cisco to meet the needs of joint customers.

With offerings such as Purple WiFi’s Guest and Social WiFi and Presence and Location based services customers can more quickly deploy a broad range of Cisco compatible business applications, devices, or services that can enhance the capabilities, performance, and management of the Cisco network.

For more information on Purple WiFi’s Guest and Social WiFi and Presence and Location based services interoperability with Cisco WLAN Controllers go to: https://marketplace.cisco.com/catalog.

* Interoperability testing is designed to simulate typical customer configurations, and does not replace the need for on-site testing in conjunction with actual implementation.