Discusses best practice for Software-Defined Storage, how to increase VM performance, raise VM density in Flash Storage

Demonstrates its All-Flash Storage Array Suitability for Virtual Environments at VMworld Europe 2013 at Booth #G105

BARCELONA, Spain – October 11, 2013 – Pure Storage, the all-flash enterprise storage array company, is attending VMworld Europe to demonstrate to the virtualisation community in Europe how it can accelerate their growing virtualised workloads at an affordable price, using all-flash arrays. During the two-day show, the company will be leading two breakout sessions and is helping kick the event off by sponsoring the vRockstar ‘Block Party’ on Sunday, 13th October 2013.

Storage has long been the Achilles' heel of virtualisation, limiting the efficiencies that European companies can gain from deploying more virtual machines. The problem lies with the highly random IO stream that is created when mixing workloads through virtualisation, resulting in unpredictable latency. Traditional disk- based storage solutions are unable to provide the high-availability and low latency needed for a virtual environment at an affordable price point. Pure Storage’s all-flash array dramatically improves the end-user experience, providing unrivalled performance at an affordable price, removing the IO bottleneck.

Vaughn Stewart, aka Virtual Storage Guy, who was recently appointed as Chief Evangelist at Pure Storage comments: “There has been a ton of development occurring in the storage realm with VMware in recent months. All-flash storage is capable of accelerating the adoption of VDI as it tackles the challenges of capacity, scale and latency head-on.” He continues: “The ideal storage environment for VDI consists of an all-flash storage array that combines inline deduplication and compression, ease-of-use features like the vSphere Web Client plugin that enables complete management of storage within VMware.”

He continues: “As businesses across Europe continue to rely on their trusted resellers to advise them on the storage architecture that will best suit their needs, that partner has to be able to offer a solution that addresses its customers’ pain points and provides unique benefits. New all-flash storage arrays can do just that, providing the perfect recipe for channel providers in this market.”

Stewart will be taking part in discussions in two sessions at this year’s VMworld Europe on Flash Storage and Software-Defined Storage:

STO3601: Accelerate vSphere with Flash Storage Technologies
Wednesday, 16th October: 12:30 PM – 1:30 PM
Flash is the means to increase application performance beyond what is possible with a traditional storage array, but which technology is the best with VMware? Host-side caching? Network cache? Hybrid Storage Array? Or an all-flash array? This session discusses multiple flash architectures spanning caching and storage architectures. It will dig into elements required for success in areas of VM operations and storage management, such as how to increase VM performance, raise VM density, and deliver consistent and predictable application results while ensuring application availability and insulating the environment from unexpected changes in workload or storage infrastructure failures.

STO5638 – Best Practices with Software Defined Storage
Wednesday, 16th October: 2:00 PM – 3:00 PM
Chad Sakac – EVP Cloud Computing, EMC
Vaughn Stewart – Chief Evangelist, Pure Storage
This VMware Technical Communities Session will present a technical review of a number of emerging technologies in the area of Software Defined Storage and how to successfully integrate them within a Software Defined Data Centre. The storage industry experts present this session in a vendor neutral perspective. SDS introduces a number of new technologies and operational models to storage and cloud computing teams. In order to ensure one maximises their investment, the panel will present and demonstrate a number of new technologies in the areas of provision based on service levels, considerations of hard independent storage, data protection service offerings, Integration into automation and applications, and much more.

Pure Storage will be exhibiting at stand #G105