Proactive International PR Ltd, an award-winning multimedia public relations & marketing consultancy has been selected by Runtastic to increase brand awareness in the UK consumer and technology markets.

Founded in 2009, Runtastic has rapidly grown globally to provide an innovative suite of apps, products and services that track and manage health and fitness data to motivate individuals to get in shape, stay healthy and improve overall fitness.

Currently Runtastic are a leader in the fitness apps chart with 60 million downloads and 25 million new registered users. Runtastic’s mobile applications sync directly with proprietary hardware to track vital statistics when running, biking or engaging in other exercise activities. The results can then be viewed directly within the app, via Runtastic GPS devices or on Runtastic.com where users can view their online training log from all activities and apps, get detailed data analysis and connect socially with friends and other fitness enthusiasts making exercise easy and fun.

“We are excited to have the opportunity of working with Runtastic on their UK outreach campaign. It is great to work alongside such a dynamic and motivated company. The team at Proactive are already working hard to prepare for what is set to be an exciting few months.” commented Joanne Turner, Agency Director of Proactive International PR.