Reduce marketing print costs by 20%
Watford, UK, November 2nd 2011: Pitney Bowes has launched its Managed Print service – a core element of the wider Marketing Lifecycle Services
http://www.marketinglifecycleservices.com/ suite - designed to help marketing departments execute the print process more efficiently, more affordably and with uncompromising quality.
Recent Pitney Bowes research reveals that European private and public sector organisations are overpaying for their printed documents by at least 16%. For marketing departments, managing the print process is often time consuming and complex. The challenge is to keep costs down whilst regulating quality and keeping value high.
Pitney Bowes’ Managed Print service leverages a network of global print providers to optimise print buying power, achieving typical savings in the region of 20%. Pitney Bowes’ print specialists manage the entire print process – liaising with design agencies, briefing printers, checking live production or planning distribution. This expert support frees experienced marketing professionals to focus more time on core strategic tasks.
The Managed Print service is equipped to handle every type of marketing – whether hard copy or digital – from advertising campaigns, direct mail and exhibition materials to websites, e-newsletters and much more.
Reporting tools help businesses to monitor spend in fine detail and provide up-to-the-minute feedback on job specs, supplier costs and comparisons, SLAs and KPIs – keeping marketing professionals fully informed and in control.
Managed Print represents just one element of Pitney Bowes’ new Marketing Lifecycle Services (MLS) suite, designed to cut costs and boost effectiveness at every stage of the marketing lifecycle – from planning campaigns to securely managing the collateral inventory.
Sally Wright, International Marketing Director, Pitney Bowes comments: “Our Managed Print service allows today’s time- and budget-stretched marketing departments to generate the best possible quality from available budget. Our experts will work either on-site or remotely to take the entire administrative hassle of campaign and collateral production away from marketers, freeing these professionals to add greater value.
“We are already running Managed Print services for major clients in the financial sector and local government who recognise the expertise and purchasing power of the Pitney Bowes brand.”
