- UK and European partners to benefit from GP2010-ready BI software to deliver additional revenue streams

Oxford, UK May 13, 2010:  Phocas, the global provider of simple, intuitive Business Intelligence software (BI), today launched its first European channel programme, aimed at Microsoft Dynamics resellers in the UK and other key European markets.   

The new programme, which has already seen great success in Australia since its launch in 2009 and was subsequently rolled out in the North American and Canadian markets at Microsoft Convergence last month, will offer a secure online portal for resellers.  This will include access to a comprehensive suite of product information, training material and technical and marketing collateral that enables them to integrate Phocas as part of their Microsoft Dynamics range.

“As Phocas is built on Microsoft technologies including SQL and .NET, resellers can expect to make the same margins as they do with their existing Microsoft Dynamics solutions,” said Phil Dodds, director, Phocas.  “With these sales margins and the validation of our recent Microsoft Gold Certification, we expect to add 50 new resellers through our European and US channel programmes over the next 18 months.”

Over 600 companies and 5000 users worldwide are using Phocas BI solutions, spanning a wide range of vertical markets including manufacturing, electrical, automotive, plumbing, building, industrial and medical.

Phocas’ BI solution is a direct add-on to the Microsoft Dynamics platform, enabling resellers to cross-sell to existing customers already using Microsoft Dynamics AX, NAV and CRM, or to deliver additional value with the latest edition of Microsoft Dynamics’ ERP release - GP2010. 

A framework that is customisable to suit business needs, Phocas enables business users to easily access and analyse real-time data across the suite of Microsoft Dynamics solutions. Microsoft Dynamics Resellers therefore have the opportunity to make fast returns by providing their customer base with a solution to delivers immediate ROI and enables them to make future business decisions that improve profitability and performance.   
 
Dodds commented:  “The launch of the Microsoft Dynamics Programme across Europe represents an exciting step forward for Phocas, complementing our existing direct sales model in this market.”