Berlin, Germany - This year at the Internationale Funk Ausstellung (IFA), taking place in Berlin from September 2-8, Philips is unveiling a range of advanced consumer products that help people enjoy a healthier and better life in a simple way. Whether it's a new home cooking device that delivers the great taste of fried food with no oil[1], a new range of headphones especially designed for an active lifestyle, or the launch of Europe's greenest LED TV.

"At Philips, we develop advanced solutions that help contribute to people's health and well-being," Philips Consumer Lifestyle CEO Pieter Nota said. "The products we're unveiling in Berlin today live up to that promise by helping people live a healthy, active and more sustainable life."

The airfryer is a revolution in home cooking that uses little or no oil as it fries. airfryer uses patented Rapid Air technology to circulate hot air around a grill component, creating delicious meals with up to 80% less fat. Whether it's perfect French fries, crispy chicken nuggets, delicately browned meat or golden pastries, food is cooked and crisped to perfection, all in just twelve minutes.

Also announced today is a partnership between Philips and O'Neill. The two pioneers of lifestyle innovation have joined forces to launch a line of headphones especially designed for an active lifestyle: the new premium line of Philips | O'Neill Headphones provide long-lasting durability and complete comfort. Tested on the toughest O'Neill team riders, the four headphone modes - The Specked, The Covert, The Snug and The Stretch - are specifically designed around the demands of those who live life to the fullest.

One of the first in the new generation of Philips Saeco espresso machines is Exprelia, a fully-automated bean-to-cup system which uses state-of-the-art technology to create your favorite cup - whether it's an espresso, ristretto, or a frothy cappuccino. And thanks to the Exprelia's unique customization system, which memorizes personal preferences, you can create your favorite style of coffee at the press of a button.

Philips also continues to demonstrate its commitment to sustainability with the launch of the Europe's greenest TV, Econova LED TV, which has the lowest power consumption in its category and is made from 60% recycled materials.

For more information on Philips at IFA, including other products such as the Cinema 21:9 Platinum Series TV: the world's first full HD 3D LED TV with cinema screen proportions, the SensoTouch 3D which builds on Philips' 70-year heritage in shaving innovation and delivers Philips' most advanced shave yet, and the SENSEO® Viva Café, the latest addition to the SENSEO® range of coffee appliances, please visit

www.ifa.philips.com

The Philips booth located in Hall 22 with press lounge

The Philips press conference on September 2 in Hall 22 from 14:00-15:00 CET

For further information, please contact:
Philips Consumer Lifestyle
Mark Groves
Tel: +31 653 179 850
E-mail: [email protected]

Philips Corporate Communications
Joon Knapen
Tel: +31 651 660 349
E-mail: [email protected]

About Royal Philips Electronics
Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 116,000 employees in more than 60 countries worldwide. With sales of EUR 23 billion in 2009, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in flat TV, male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

[1] For fresh fries add half a table spoon of oil for extra taste. Frozen fries are normally precooked in oil