AIME event will help more and more businesses learn more about Payforit, the UK Mobile Operator backed micropayment scheme

London, 2nd May, 2013: On June 26th AIME’s inaugural Payforit Summit (http://payforitsummit.com/) will take place in central London to help UK businesses learn more about the growing mobile billing opportunity for digital services. The Summit will explain how Payforit can help UK businesses increase revenues and tap into a new consumer audience and will provide hints, tips, experts and case studies on Payforit.

With support from all the UK’s mobile network operators O2, EE, Three and Vodafone the event, held at 10-11 Carlton House Terrace, just round the corner from Charing Cross train station, will provide an introduction to mobile billing for any business that is keen to target the UK’s growing smartphone and mobile-savvy audience.

“The number of consumers with a mobile phone on them at any time is almost as high as the number with cash on them at any time. While for many online and mobile purchases mobile billing is becoming far more convenient than using cards,” said Toby Padgham, AIME Director. “The Payforit Summit will provide business growth opportunities for merchants looking to monetise their digital services using the online payment mechanism Payforit.”

Payforit, the service that allows consumers to pay for digital goods and services directly from their mobile phone and is fully backed by all the UK mobile operators, is growing very quickly. Recent figures from AIME show Payforit revenues grew by 25% in 2012.

Jay Saw, Business Development Director at Nomad Digital, the global leader for WiFi on trains, commented, “We’ve been using Payforit for over 18 months as one of the payment options for rail passengers wishing to access our WiFi service. We found that many customers don’t have or don’t always want to use credit cards for this type of small, infrequent transaction, so Payforit provides a convenient alternative. Over the last 18 months we’ve seen the number of Payforit transactions continually grow indicating that it is growing in its appeal as a method of payment.”

“This event offers the perfect opportunity for businesses from sectors as diverse as publishing or mobile gaming to understand how mobile billing and Payforit specifically can help them grow and create increased revenue,” continued Padgham.

For the increasing number of merchants that are already using Payforit, the Summit will offer more details about the future developments of the service, as well as sessions on how to use Payforit to increase the number of customers and transactions for the merchant.

Following the Summit itself there will be networking drinks and a time for the attendees to mix and chat with fellow professionals and the mobile operators.

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