Openwave Mobility, a software innovator enabling operators to manage and monetize mobile data, has won the Technology Marketing Corporation (TMC) Mobility TechZone's Product of The Year Award for Mobile Device Management for its MOTIFY solution.

Launched at the 2014 Mobile World Congress, MOTIFY is a cloud and network-based context-aware mobile notification product that enables operators to provide real-time information to their subscribers. MOTIFY utilizes push notifications to deliver real-time two-way customer engagement for time critical and time sensitive events. In addition, MOTIFY offers analytics on when a subscriber receives the notification and when it is acted upon - allowing operators to better understand their users.

In fact, the judges particularly noted how MOTIFY includes contextual awareness to deliver notifications at precisely the right time for a subscriber to act upon it. They also praised MOTIFY's capability to offer operators analytics to help monitor and better understand how to engage with subscribers.

MOTIFY is a powerful tool to help operators address bill-shock, guaranteeing notifications to reach the subscriber and keeping them informed of time critical events. Subscribers can now be informed in real time before they incur additional charges such as when nearing or exceeding their data limits or using data while roaming. It is also a valuable tool to drive customer loyalty, capable of integrating seamlessly with customer incentive programs with personalised and timely offers.

"Subscribers need a solution that keeps them informed of their activity in real-time, a feature self-care apps, SMS and emails cannot deliver - but MOTIFY can," said John Giere, CEO at Openwave Mobility. "We are delighted that MOTIFY has been recognized for its innovation in such a short time since it was officially launched. This truly highlights the need for such a creative application in this industry space."

"TMC is proud to name Openwave Mobility's MOTIFY as our Mobile Device Management Product of The Year," said Rich Tehrani, CEO, TMC. "MOTIFY once again proves that Openwave Mobility is not only at the cutting edge of innovation but really understand operators' needs."The Tech Zone Mobility Product of The Year Awards are a joint partnership between TMC and Crossfire Media.

Visit http://www.owmobility.com/ or contact [email protected] for more information.