Leading Portuguese mobile operator aims to rapidly deliver meaningful content and applications within the browser and evaluate Openwave Mobility’s Promotion and Pricing Innovation solution

REDWOOD CITY, Calif & MOBILE WORLD CONGRESS, Barcelona – February 26, 2013 – Openwave Mobility, a software innovator enabling operators to manage and monetize growth in mobile video and web traffic, and Portuguese service provider, Optimus Telecomunicações, S.A. today announced their intention to evaluate in live conditions a content promotion solution enabled by a clientless browser toolbar, the PPI Toolbar. PPI Toolbar is part of Openwave Mobility’s Promotion and Pricing Innovation (PPI) solution. PPI leverages advanced policy control and charging (PCC), and policy engagement with end users to enable carriers to develop innovative mobile data product offerings and promotions to targeted subscriber segments. PPI Toolbar takes the user experience to the next level by delivering relevant operator price plans, customer care links and third party promotions and advertising.

As mobile subscribers are looking for content that is pertinent to their preferences, profile and location, mobile developers are looking for ways to deliver this content quickly across multiple device types and operating systems. PPI Toolbar provides an intuitive value-added services (VAS) platform to bridge the gap between third-party developers and subscribers and enables immediate monetization by operators.

PPI Toolbar can provide Optimus with the capability to engage their subscriber base with tailored applications and differentiated services, driving monetization of mobile data traffic. The complete Openwave PPI would allow Optimus, if they choose, to offer cloud-based services of third-party publishers and developers directly to subscribers, effectively turning PPI Toolbar into a marketplace that can be accessed directly within any HTML5 browser without interrupting the browsing experience.

“By harnessing the capabilities of HTML5, Optimus can overcome device and OS fragmentation as well as support delivery of new and more powerful mobile content”, said John Giere, President and CEO, Openwave Mobility. “Using valuable network data as a foundation, PPI Toolbar empowers operators to engage with end users in real time and enhance end user experiences.”

“We want to offer a rich end user engagement, leading to better overall experience for our customers,” said David Ferreira Alves, CMO Optimus Telecomunicações. “We believe that PPI Toolbar has the potential to help us on this objective”.

For more information about Promotion and Pricing Innovation, visit: http://owmobility.com/promotion-pricing.