Reading, United Kingdom, 22nd February 2011 – Online news release distribution specialist NeonDrum today announces that it has been appointed as the Official Newswire to the global National Electronics Week (NEW) Event series for 2011-2012. NeonDrum will provide its industry-leading online press release distribution service to the event organisers and to all exhibitors participating in the event series, which includes NEW: UK (12th – 13th April 2011, Birmingham NEC), NEW: North Africa and NEW: South Africa (13th – 14th March 2012, Sandton Johannesburg).

The global NEW Event Series brings together the electronics industry in key regional locations to see the latest technologies, share ideas, to learn and network. The two-day events will feature hands-on workshops for attendees plus a free programme of seminars covering the latest topics and industry trends. NeonDrum’s role as Official Newswire for the three events will include distributing all event-related news on behalf of the show organisers, and offering specially discounted rates for press release distribution to all exhibiting companies.

NeonDrum Director and Co-Founder Nicky Denovan comments: “NeonDrum is the ideal solution for companies seeking to maximise their presence at the NEW events and cost-effectively publicise their latest news and success at the show.” She continues: “We lead the industry in results-driven online news distribution and we are delighted to be working with the NEW organisers and NEW exhibitors to boost their online visibility at – and beyond – these key international events.”

NEW exhibitors can optimise their attendance at the shows by issuing a press release via NeonDrum giving full details of their activity at the show (stand demos, seminar participation, speaker slots and so on), and where they can be found. For companies issuing product or corporate news at the event, distributing via the Official Newswire service ensures optimal web coverage and online exposure.

NEW event exhibitors can access their special NeonDrum discount by visiting: http://www.neondrum.com/associates/NEW_UK_2011

Full details of all events in the NEW series can be found at: http://www.nationalelectronicsweek.co.uk/

NeonDrum is a press release distribution service specialising in online news. By keyword-tagging and manually distributing news release to a hand-picked list of global online publications, news sites, blogs, forums and social media, NeonDrum generates high quality, instantly visible coverage and delivers measurable results, including increased brand visibility, a boost in quality web traffic and tangible SEO benefits. NeonDrum is the only distribution service to guarantee industry-leading coverage results – measurably better than other newswires.

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About NeonDrum (http://www.neondrum.com)
NeonDrum is a targeted online news release distribution and monitoring service for business-to-business PR professionals. Our mission is simple: to boost your online news coverage and get you seen on the web by the people that matter.
We keyword-tag and distribute business-to-business (B2B) news releases to a hand-researched list of global online publications, news sites, forums and social bookmarking sites. We maximise quality online hits for every single story and optimise pick-up by social media channels, including blogs and user-generated content (UGC) sites.
NeonDrum delivers:
• Measurable brand visibility: your story is seen by a global online audience and is instantly visible via search – delivering a tangible boost in web visitors and enquiries
• Search Engine Optimisation (SEO): the online coverage that NeonDrum generates improves your keyword ranking in major search engines
• Guaranteed results: industry-leading coverage results for your story – measurably better than other newswires

MEDIA CONTACT:
Nicky Denovan
Director, NeonDrum
Email: nicky[at]neondrum.com
Phone: +44 (0)870 285 6140
Distributed on behalf of NeonDrum by NeonDrum news distribution service (http://www.neondrum.com)