-Germain Bos is named Vice President of Sales for Western Europe-

NextPerformance, an online marketing platform that specialises in real-time Dynamic (re)targeting, has recently appointed Germain Bos as Vice President of Sales for Western Europe, as it bolsters its sales teams in France, the UK, Italy and Spain.

A graduate of the Grenoble School of Management and a specialist in digital marketing, Germain Bos (age 36) began his career at ValueClick in 2000. He joined TradeDoubler (European digital marketing specialist) in 2003, where he played a pivotal role in the company's development, first as Director for France and then as Regional Director for Southern Europe and Benelux. He later founded Creafeel (a company specialized in optimizing the performance of digital advertising formats) before joining NextPerformance in January 2012.

“This recruitment is a further indication of our commitment to step up our development in Europe. Germain will be responsible for developing the sales teams and increasing our market share, mainly in the French and British markets," said Vincent Karachira, the company's President. "After raising 16 million euros, doubling our workforce and increasing revenues by more than 100% in 2011, we are continuing to increase our market shares in Europe and to pursue our goal of becoming the European leader in Audience Targeting and (Re)targeting."