NextPerformance, an online advertising services platform that specialises in dynamic (re)targeting, has just appointed Céline Douay as Sales Director for the UK market.

Having contributed to the success and growth of Shopzilla, Céline Douay will now be in charge of the sales team and will also be responsible for expanding NextPerformance's services within the British market.

'We're delighted to have new talent joining the ranks at our firm. This truly is a first step towards being established internationally. We're convinced that the British market will become one of our primary markets, much like Germany and France. Over the last few months we've observed that this market is very open to advancements in “targeting” and “retargeting” services, such as NextPerformance,' emphasised Vincent Karachira, CEO of NextPerformance.