Netbiscuits outlines the steps to deliver a strategic mobile web experience based on customer behaviour, user preference and device technical capability

SUMMARY

The web is not going mobile, it is mobile. Brands today need to deliver a consistent, universal mobile web experience to all their customers. The time for experimentation is over. It is now crucial to deliver a strategic mobile web experience based on your customers’ behaviour, user preferences and device technical capability. In 'The Road to a Universal Mobile Web Experience' infographic, Netbiscuits describes a five-step journey that businesses must take to deliver that strategy.

DETAILS

London, 30th April 2013 - Netbiscuits, the global leader in software solutions for adaptive web development, today published ‘The Road to a Universal Mobile Web Experience’, a visual guide for brands on how to create a successful mobile strategy. Based on proprietary data, combined with insights from some of the world’s largest brands, Netbiscuits’ five step model highlights the importance of Research, Discoverability, Engagement, Deployment, and Measurement and Optimisation in delivering a superior web experience to customers.

Daniel Weisbeck, CMO and Head of Product Strategy at Netbiscuits, commented on the five-step approach, saying: "In a world with a seemingly endless choice of mobile devices and operating systems, brands of all sizes face an increasingly difficult challenge engaging with their customers and delivering the right user experience. The days of simply delivering a one-size-fits-all mobile strategy are gone. Many brands are failing to adequately prepare, with a lack of research meaning they are still not ready to deliver a mobile strategy for all their customers or that it's fit for the future. 'The Road to a Universal Mobile Experience' is not a panacea, but offers some real insights into how brands should be thinking about their approach to mobile. It aims to outline some of the steps they can take to make content available across all relevant platforms, at all times, and optimise the user journey across all different form factors, screen sizes and platforms."

Netbiscuits’ feature-rich, enterprise-class platform is the engine behind the mobile web presences of many of the world's leading brands, retailers, and enterprises. Netbiscuits is the only mobile platform to enable rich customer experiences for mobile websites through sophisticated web tools for cross-platform delivery and optimisation, an open development environment for full platform customisation and extension, and the efficiency and power of next-generation mobile publishing via cloud computing.

About Netbiscuits
Netbiscuits is the global leader in software solutions for adaptive mobile web experiences used by brands worldwide. Netbiscuits solutions are powered by the cloud-based Netbiscuits Platform - tools that help to reduce cost, time and risk in developing mobile web applications to deliver a customised and superior mobile user experience across all mobile and connected devices. Netbiscuits hosts in excess of 300,000 mobile web apps and sites on their platform, and are supported by a comprehensive ecosystem of web infrastructure vendors and system integrators. Netbiscuits’ cloud platform efficiently and securely delivers a tailored mobile web experience through industry leading testing and detection software and intuitive developer shortcuts to create and deploy rich features on both legacy mobile devices as well as the latest device and feature releases. Visit http://www.netbiscuits.com/