….using customer feedback as part of the evolutionary publishing process…

New York, NY and Oslo, Norway – 27 May, 2009: Nature Publishing Group (NPG), a leading scientific and medical publisher, and a division of Macmillan Publishers Ltd, will use Confirmit Horizons, the on-demand, multi-mode platform for customer feedback, employee feedback and market research, to incorporate ‘the voice of the customer’ into its planning and development program.

Confirmit Horizons will enable NPG to survey its readers and deploy reader panels for its flagship weekly scientific journal, Nature, and for its popular scholarly website, www.nature.com. It will enable NPG to better understand what its readers and users most value and to use this feedback to enhance the structure and content of Nature and nature.com on an ongoing basis.

Confirmit Horizons will also enable NPG to offer co-branded online surveys to its loyal advertising customers, providing an alternative method of reaching NPG’s highly sought -after niche readership.

Dan Penny, Head of Business Development at Nature Publishing Group comments: “Our decision to invest in Confirmit was based on our need to simplify and automate our customer feedback program. We need to be able to ask both new and longstanding, loyal readers what they think over the course of several months, creating mini panels and focus groups to discuss particular issues as required. This is a huge administrative task for which Confirmit is ideally suited.”

Gary Schwartz, SVP Marketing, Confirmit, comments: “We’re very pleased that Nature Publishing Group has chosen Confirmit as its end-to-end customer feedback solution, given its requirement for a single platform combining panel, surveying and reporting functionality. Its availability as a software as a service (SaaS) solution ensures that it is a highly scalable, cost-effective tool , which will allow NPG to meet its advertisers’ and readers’ diverse needs.”

Penny adds: “Confirmit’s offering gives us the ability to run mini panels populated with readers that have expressed some interest in new services, such as access to news and articles from the website via mobile devices. This means that we can take a highly targeted approach to planning and analyse responses in a systematic way, without taking on extra resources to create surveys or collate the findings. Confirmit Reportal‘s dashboard reporting of the results facilitates sound business decisions based on real customer insight.  Confirmit offers a complete solution that allows us to achieve all our customer feedback goals and offer a new service to advertisers at the same time.”