MSearchGroove Expands Mobile Groove Podcast Series With Mobile Authority & Author Tomi Ahonen

First podcast available from June 9th: Talks location based services outlook, key mobile industry research, Nokia's tough lessons & a light-hearted look at our attitudes about mobile

Cologne, GERMANY – June 9, 2010 - MSearchGroove, the leading source of analysis and commentary on mobile search, mobile advertising and social media, today joins with Tomi Ahonen, independent consultant, mobile luminary and author of Mobile as 7th of the Mass Media: Cellphone, Cameraphone, iPhone, Smartphone, to launch a new monthly podcast as part of the ongoing Mobile Groove series. The series, available from Wednesday, June 9th, will showcase industry commentary and insights of the top market news and research in the mobile industry.

Mobile Groove by MSearchGroove is designed to provide valuable insight to companies seeking ways to monetise their digital assets, drive mobile advertising revenues and connect with empowered consumers.  Episodes will offer no-holds-barred commentary on the companies and trends that matter most. The podcast, produced and hosted by Peggy Anne Salz, MSearchGroove Founder and Chief Analyst, will air every month and consist of three thought-provoking segments: The Numbers Game, a wrap of the month's reports and stats; The Story, an informed discussion of the companies and technologies highest on investors' radars; and Wacky Stats, a lighter look at our mobile behavior.

Providing short, digestible and insightful commentary, the first podcast will provide insight on industry hot topics including the jump in mobile subscribers worldwide, what Nokia's shift in location services strategy tells us, and why investors could be burning money if they believe location is the next big thing in mobile.