Mind Candy Reveals Game’s Ongoing Explosive Growth; More Than Two Million New Players Joining Every Month

LONDON – March 24, 2010 – Mind Candy, the UK-based developer of the children’s free-to-play social online game Moshi Monsters, has announced it has exceeded 15 million registered players at www.moshimonsters.com. The game, which launched its subscription service just over a year ago, allows children to adopt their own free pet monster to play mini-games, customise their homes, explore the in-game world, and solve educational puzzles.


“The ongoing global growth and success of the game has amazed us,” said Michael Acton Smith, CEO of Mind Candy. “Moshi Monsters has been adding over 150k new players a day and is now one of the fastest growing children’s games in the world.”
 
To celebrate the landmark announcement, Mind Candy will be staging a “15 Million Monster Party” at the London Aquarium. Hundreds of the game’s most loyal community members will be attending this private glittering “green carpet” Moshi Monsters spectacle to celebrate this incredible achievement.

Moshi Monsters offers a unique combination of adoptable virtual pets, social gameplay and fun educational puzzles that appeal to both children and parents. Within the game, players choose from one of six monsters to customise and nurture. Once players customise their pet, they then navigate the magical world by solving puzzles that test a variety of skills including basic math, spatial awareness, logic and vocabulary. As players solve puzzles, their pet monsters earn Rox, the in-game currency that can be used to purchase accessories to customise their virtual homes.
 
Moshi Monsters is free-to-play and provides wholesome fun for parents and children of all ages. To create a free Moshi Monster and enter a world of fun and puzzles, visit www.moshimonsters.com

For artwork and press materials relating to this press release visit: http://www.moshimonsters.com/artassets

ABOUT MIND CANDY
Mind Candy is one of the world’s fastest growing social online gaming companies and the global developer, operator and publisher of Moshi Monsters. The company was founded in 2004 by Michael Smith, a UK-based entrepreneur who previously founded Firebox.com.

ABOUT MOSHI MONSTERS
Moshi Monsters is the world of adoptable monsters, combining adorable virtual pets with social online gameplay and educational puzzles for children. The puzzles test a variety of skills including basic maths, spatial awareness, logic, counting, anagrams and vocabulary. More than 15 million monsters have been created to date and over two million new players joining each month making Moshi Monsters one of the world’s fastest growing children’s sites. To date, more than 120 million educational puzzles have been played and over one million virtual items are sold each day! For more information on Moshi Monsters visit www.moshimonsters.com

MIND CANDY ARE HIRING
Are you looking for a new challenge? Are you looking to join a rapidly growing, entrepreneurially spirited, forward thinking creative company? Mind Candy have many exciting vacancies available right now! Fuelled by the phenomenal growth of Moshi Monsters, Mind Candy are seeking candidates across a number of key business and game development areas. For a full list of current vacancies visit www.mindcandy.com/recruitment/ for more details on the range of exciting jobs currently available.

PRESS INFORMATION
Edward Relf     
Chief Marketing Officer   
Mind Candy     
[email protected]   
   
Gemma Rowlan
Senior Account Manager
LEWIS PR
[email protected]