Mind Candy unveils global launch plans for new children’s collectible craze

LONDON, UK – August 9th 2010 – Mind Candy, the global developer and publisher of the popular children’s online game Moshi Monsters, which has 24 million players worldwide (www.moshimonsters.com), today announced the forthcoming launch of Moshi Bandz, a new range of collectible wristbands for kids.   

The fun and brightly-coloured wristbands take the form of popular Moshi Monsters’ characters and are tipped to be one of the hottest children’s crazes of the autumn. They come in varying shapes and colours, with some much rarer than others to increase their collectability. Following the huge success of the category in the US, Mind Candy is rolling out a high-profile media campaign of TV advertising, print and online marketing, as well as mass sampling as they gear up for launch in the coming weeks. 

Michael Acton Smith, CEO, at Mind Candy commented: “Moshi Bandz are a great way for fans to take their favorite monsters with them wherever they go and share the characters with friends and family. This is a really exciting development for us as we bring the virtual world alive with a range of physical products.”

Moshi Bandz are due to launch in October across major retailers and newsagents with Firebox.com set to launch pre-order in the coming days. They are priced at £1.49 for a pack of 10 wristbands with hundreds to collect in the first series. For more information on Moshi Bandz or retailer enquiries visit www.moshibandz.com