Confirmit announces that global marketing research and consulting firm Morpace Inc. has joined up with Confirmit to power its mobile research initiatives.

Morpace recently executed a three year agreement with Confirmit to license Confirmit SODA, a mobile app that enables Market Research agencies and enterprises to reach target audiences and gather rich in-the-moment feedback from anywhere.
As the research landscape continues to rapidly evolve, Morpace is committed to expanding its solutions to provide deeper insights to its roster of Fortune 500 companies. As client satisfaction is paramount to Morpace, the company sought after a mobile partner that would ensure ease of use and flexibility for its global research initiatives, such as support in nearly 30 languages.

“Mobile research is changing the way we undertake research for our global clients across all industries, and having a partner like Confirmit who delivers timely and reliable mobile data is critical,” said Morpace President Duncan Lawrence.

“We chose to partner with Confirmit because of the proven flexible technology that fits our clients’ needs,” said Morpace Vice President of Data Operations Kevin Longfield. “We can now collect data in either an offline or online mode depending on wireless connectivity, and deliver updates quickly and remotely. Confirmit has a very responsive support team who provides us with regular updates and information on new features and capabilities we can offer to our clients. All of these benefits allow us to customise the exact technology and survey solution to get our clients’ questions answered.”

“Morpace is one of the fastest growing market research firms in the world and continues to move up the list of Top 50 U.S. Market Research firms, placing 27th this year,” said Sean Conry, Confirmit’s Vice President of Mobile Solutions. “Confirmit is proud to be selected by Morpace as the single source for powering its mobile marketing research. Mobile is more than a nice-to-have data collection channel. It’s a must-have solution that provides a unique way to engage with the consumer, opens up hard-to-reach audiences and adds depth to existing research programmes.”

Gathering feedback via mobile browsers and applications offers immediacy and validation that cannot be gained through traditional channels.