Flexiant Cloud Orchestrator provides resellers with enhanced ability to enter the market quickly and profit from cloud services

HostingCon, Austin TX and London, UK – June 17, 2013 – Flexiant, a leading international provider of cloud orchestration software for on-demand, fully automated provisioning of cloud services, today announced significant momentum in support for cloud service providers to build reseller channels. Through its customers, Flexiant is enabling thousands of companies to sell cloud services.

Flexiant Cloud Orchestrator’s built in white-labeling and reseller system allows organizations to establish a reseller channel to address a larger customer base and enter new markets. With Flexiant, cloud service providers can build differentiated products and services, accurately meter and bill resource usage across multiple currencies and languages, customize the experience of operational and customer teams and eliminate common pain points.

Jim Foley, SVP Market Development, Flexiant said, “Deciding to enter the cloud services market and getting to market quickly is vital to successfully procuring channel partners and customers. There is little time left, and no need, for long technical projects with very high investment costs. Resellers want to carry their own brand and customize products and services to meet specific demands from their customers. Our cloud management platform makes this simple. We offer high levels of white labeling and customization, self-service provisioning for resellers to configure and give to end-customer, creating a highly effective consumption model for the reseller.”

Neil Gardner, Proposition Manager, ALVEA Services said, “Choosing the right cloud management software was business critical and of significant strategic importance for ALVEA Services. By selecting Flexiant to provide us with the cloud management software for ALVEA Infrastructure everyone in our network can make more money. Resellers are able to be more commercially attractive, offer new products and services while we are using a public cloud to stay competitive in the market.”

With more than 40 percent of its business derived from partners, Tjarko Kwee, Business and Partner Development Director at IS Group said, “Our partner channel represents a significant opportunity. With Flexiant we are enabling our partners to have the self-control to manage their own environment backed by a professional service provider. It’s a big change for our partners as we give them the keys to drive the car themselves.”

“Flexiant Cloud Orchestrator offers resellers the ability to respond to and meet changing customer demands without significant involvement from a cloud service provider. This becomes increasingly important as more resellers are on-boarded,” Foley concluded. “The winners in this cloud race will be those who can gain and defend market traction quickest. This is only possible through the use of a reseller strategy.”