Will reach 5 petabytes of optimized video by the end of the year as mobile operators continue to implement Mobixell’s solution to ease Video Usage Surge

SAN JOSE, CALIFORNIA – 20th January, 2011 – Mobixell Networks, a provider of rich-media mobile data solutions, announced today that it had reached the milestone of optimizing one petabyte of mobile video traffic every month. One petabyte is one billion megabytes of data, roughly equivalent to 350,000,000 minutes of YouTube videos.


MobixellMobixell’s milestone was reached thanks to the global growth in mobile video consumption, as well as the company’s recent deployments of its video optimization and web acceleration capabilities in Tier 1 operators in Europe, Latin America and Asia Pacific.  Given the current rate of growth, and additional sites being launched, Mobixell predicts that its existing customer base will reach the five petabyte per month barrier by the end of 2011.

The continued growth of mass market smartphones means that more and more users are creating and accessing video content, placing more and more stress on the operator networks. YouTube is still the biggest source for mobile video consumption, yet the rise of other video-rich websites and mobile applications is also having a big impact.

Mobixell's Seamless access video optimization reduces the video traffic on an operator network by 30-40% by implementing a set of device-aware, network-aware and behavioural-aware techniques. These techniques are designed to tailor the video stream to the devices’ particular capabilities and limitations, as well as through network-aware techniques such as continuous Dynamic Bitrate Adaptation, and continuous analysis of user’s behaviour to predict where best to utilize the optimization resources.  Mobixell’s video optimization techniques reduce the volume of data required to deliver the video traffic across the networks by around 350 terabytes every month, saving operators millions of dollars each year, as well as accelerating the delivery of video to significantly improve user experience of mobile video services.

Declan Lonergan, vice president of Yankee Group's Anywhere Consumer research group commented: “The growth of mobile video has outpaced every other form of mobile data on the operator network. It is such a large, and growing source of bandwidth usage, that failing to address it can have a significant, negative impact on a carrier’s operating expenditure, potentially going so far as to put the economics of running a network at risk.”

Noam Green, Associate Vice President of Corporate Marketing at Mobixell said: “The volume of mobile video traffic is already reaching over 55% of our operator’s HTTP traffic and is continuously growing.  Mobile video traffic is predicted to reach more than 70% of all mobile traffic, which means every operator, large and small, should be exploring creative ways to reduce that volume of traffic, as part of a wider traffic optimization strategy in 2011.”

Mobixell Seamless Access is a converged mobile data traffic solution designed to support existing and future generations of mobile internet and mobile broadband services. The platform sits at the core of the mobile data network allowing robust, centralized and intelligent decision-making to be applied to all types of mobile data traffic. The platform supports mobile operators in achieving overall network efficiency, web and video consumption as well as data services monetization, while simultaneously improving end‐user experience and reducing operators' total cost of ownership (TCO). Seamless Access provides intelligent optimization techniques for media and video, including behavioural-aware optimization, caching, content-aware transcoding, and network-aware optimization (dynamic bit rate adaptation and cell congestion detection).

Mobixell has recently secured several video optimization contracts with Tier 1 Operators around the world, adding to its already large install base providing data optimization solution in across Europe, LATAM, and APAC.

Mobixell will be exhibiting its Seamless Access solution at Mobile World Congress 2011 in Barcelona from 14th to 17th February. Mobixell will be in the Hospitality Suite, Hall 1 Level 1, S65. To arrange a meeting at the show get in touch with Mobixell.

* Petabyte: 2^50 Bytes = 1,125,899,906,842,624 Bytes = 1024 TeraBytes = Over 1 million Gigabytes.