Anyone who has tried to get sports scores or traffic updates using the Web browser on their cell phones can tell you how frustrating the experience can be. Download speeds are maddeningly slow and even eagle-eyed Gen-Yers need a magnifying glass to read the content. ZenZui, a start-up with the backing of Redmond, Wash.-based software behemoth Microsoft, is introducing technology that it says will make handheld devices more Web-friendly.

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