Membership Cards Now Available at Major Retail Stores Across the United Kingdom and United States

LONDON, UK – May 20th, 2010 – Mind Candy, the UK-based developer of the children’s free-to-play online game Moshi Monsters, today announced the widespread launch of their first-ever membership gift card in conjunction with InComm. Initial retail launch partners include major drug, grocery, and specialty retailers including Blockbuster, GameStop, Sainsbury’s, WHSmith and more. The new “Game Time” cards will offer consumers one and six-month memberships to the world of Moshi Monsters, one of the fastest growing children’s sites in the world with fast approaching 20 million registered players.

“With the tremendous growth of Moshi Monsters, we want memberships to be more accessible to customers, making it easier than ever for parents and children alike to enjoy the benefits of being a Moshi Monsters member,” said Edward Relf, Chief Marketing Officer at Mind Candy. “Offering memberships through retail is a convenient way for players to pay for their membership and give the gift of Moshi Monsters.”

“InComm is proud to partner with Mind Candy on the development and distribution of the Moshi Monsters ‘Game Time’ cards,” said Simon Osgood, Director of Product Development for InComm Europe. “Given the success of Moshi Monsters, we are excited to expand beyond the UK internationally through InComm’s global retail channels. Moshi Monsters has experienced phenomenal growth and uptake over the past nine months, and InComm is delighted that the ‘Game Time’ cards have contributed to that growth as well as enhancing our strategy of working with fresh and dynamic digital content partners on a global basis. We look forward to exciting new developments with Mind Candy over the months to come.”

With both one and six-month cards available, the Moshi Monsters membership cards are a great way to gain access to all of the membership-only features including lots of fun additional games and content. 

Moshi Monsters offers a unique combination of adoptable virtual monsters, social gameplay and fun educational puzzles that appeal to both children and parents. Within the game players choose from one of six monsters to customize and nurture. Once players customize their pet, they then navigate the magical world by solving puzzles that test a variety of skills including basic math, spatial awareness, logic and vocabulary. As players solve puzzles, their pet monsters earn Rox, the in-game currency that can be used to purchase accessories to customize their virtual homes.