Microsoft?s HD Photo Technology Is Considered for Standardization by JPEGMicrosoft Corp. welcomed the decision, announced today by the Joint Photographic Expert Group (JPEG), to introduce a new work item for the standardization of Microsoft?s® HD Photo file format. Formal balloting of this work item is being submitted to the JPEG national delegations for approval. Standardization of HD Photo, tentatively titled, ?JPEG XR,? will ensure that camera, printer, display and software companies will be able to develop products with the confidence of a consistent scheme that ensures interoperability across their properties. The HD Photo image-coding technology, incubated in Microsoft Research and developed by Microsoft?s Core Media Processing team, offers a host of new features and benefits focusing on the current and emerging needs of digital photography. The technology, which shipped in Windows Vista®, is a new file format for end-to-end digital photography that offers better image fidelity, higher image-compression efficiency and flexible editing features benefiting today?s and tomorrow?s digital-imaging applications. This next-generation digital image format unlocks new potential for digital photography capture, printing and display devices as well as applications and services. ?Microsoft is very pleased that the JPEG working group is considering HD Photo as a new standard, and we are committed to working cooperatively with JPEG and its affiliated standards organizations to ensure that this file format serves the needs of the next generation of consumer and professional photographers,? said Tom Robertson, general manager of Interoperability and Standards at Microsoft. ?This is an excellent example of Microsoft?s multibillion-dollar annual investment in R&D, producing a technology that represents a big step forward in multimedia innovation and tangible benefits for consumers.? ?We greatly appreciate the contribution Microsoft is making to the IT ecosystem with the development of HD Photo,? said Dr. Daniel Lee, convener of the Joint Photographic Expert Group. ?We are voting on consideration of this new file format for standardization because we believe it will foster breakthrough, innovative products and services in the photography and printing industries that will have widespread value for consumers around the world.?Continue At Source
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