Thame, Oxon, UK: 24 November, 2011 - Rule Financial, an independent business and technology consultancy working with leading banks and trading houses, deploys MeetingZone's conferencing and collaboration solutions to successfully overcome the business communication challenges of operating and managing a distributed workforce and client base.

"With offices in London, New York, Barcelona, and Łódź in Poland, we have a constant need to communicate and collaborate quickly and easily on client projects and on general internal business matters. We also need to communicate with our global clients based across multiple time zones," explained Tim Osler, Rule Financial's Head of Marketing.
Rule Financial's Office in Poland
Rule Financial's Office in Poland

"Additionally, it is imperative that we enable those Rule Financial employees deployed on client sites to communicate with their office-based colleagues just as if they were all located in the same building. With an internationally distributed workforce, the ability to hold secure audio and web conference calls has become an essential business communications requirement," continued Osler.

MeetingZone's conferencing and collaboration services are used throughout Rule Financial by: account teams to liaise with clients, the marketing team to liaise with suppliers and agencies, sales teams to co-ordinate global sales efforts, and by senior management to undertake executive board meetings.

Rule Financial's previous experience of working with an audio conferencing provider had resulted in a service which delivered poor audio quality, a lack of flexibility around how participants could join conference calls and unreliability, with dropped calls and high costs.

"MeetingZone was able to address all of our concerns and issues around conferencing service provision with the delivery of its robust, easy-to-use, high quality and price competitive solution. Its freephone and local dial-in numbers make it easy and cost effective for participants to join a conference, regardless of their location," added Osler.

The transparency of MeetingZone's billing system helps Rule Financial to constantly monitor overall conferencing and collaboration costs. In particular MeetingZone's after call email summary detailing the duration, participant details, and cost plays a key role in helping individual users to monitor and manage their conference call costs.

“Previously, our conference calls were more expensive and invoices showed little detail making it difficult to allocate costs. MeetingZone not only provides a more cost effective service but its billing system now makes all call costs transparent, which means they can be quickly and accurately allocated to appropriate cost centres,” added Osler.

"The success factors around the deployment of MeetingZone's services really hinge on it providing a solution that does exactly what it says on the tin. Conferencing and collaboration from MeetingZone has become an integral part of how Rule Financial conducts its business. We could not operate efficiently on a global scale without the ability to use such a service," concluded Osler.