Thame, Oxon, UK:  10 August, 2010:  iCrossing, the digital marketing agency, is using MeetingZone’s audio and web conferencing service as an essential business communications tool to ensure that it can quickly, easily, reliably and cost effectively communicate and collaborate with its clients regardless of their location.

“Audio and web conferencing allows the iCrossing digital marketing teams to hold essential communication and collaboration sessions with our clients, regardless of the location of any of the participants,” explained James Colborn, Head of Infrastructure for iCrossing.  “These sessions quickly, easily and cost effectively enable us to manage all aspects of the management of the digital marketing campaigns we run for our clients, without anyone having to leave their desk.”

Conferencing and collaboration helps to increase the levels of productivity and efficiency within the iCrossing marketing teams, located in London and Brighton, by speeding up internal business communications.  Reducing the need for business travel to and from internal meetings and external meetings with its clients, enables iCrossing to also cut CO2 emissions which fits perfectly within the company’s carbon offsetting policy.

“MeetingZone was chosen as our preferred conferencing service provider following a review of operating efficiency.  It was clear that MeetingZone could deliver an all round more efficient service when compared to that of our previous supplier,” added Colborn.  “MeetingZone is very easy to do business with.  This is reflected in its on-line transparent billing system which allows us to easily monitor and manage our conferencing costs and administer users.”

iCrossing understands the value of meeting face to face with its clients but, when they and the iCrossing marketing teams are located throughout the world, this is not always possible.  Audio and web conferencing allows iCrossing to liaise with its clients just as if all participants were sitting around the same conference table.

“MeetingZone’s solution is easy to use and we were able to roll the new service out with minimum disruption to our staff.  We are also finding that on-going maintenance is trouble free,” concluded Colborn.