London, UK – 14 March 2012 - Beyond Analysis’ latest touchpaper ‘Analytical Intelligence – the new AI’ explores the world of corporations outside of the grocery sector and how they are using customer data to drive their business strategy.

The report offers readers a glimpse into the ever increasing use of data, insight and analytics by businesses to triumph in tough times. The grocery industry was the forerunner in leveraging its vast customer databases to design effective marketing campaigns and gain customer loyalty. Much has been published on the success of grocery retail analytics; however, this paper aims to unleash the ever increasing potential of analytics in sectors as varied as fashion, e-commerce and sports media. Some exciting and inspiring examples of the ingenious use of data in some unusual and surprising industries can be found within the document.

Highlights of the report include:

•         How corporations outside of the grocery sector are using customer data to drive their business strategy
•         Looking beyond the margins of geography, scale and sector
•         Emerging trends and future outlook
•         Real life case studies from corporations that have used analytics to their advantage

To download the free report, visit: http://www.beyondanalysis.net/wp-content/uploads/2012/03/Analytical-Intelligence_the-new-AI.pdf