Company Unveils the Lyris Perspectives Program to Start Meaningful Conversations and Inspire Online Marketers

LONDON, U.K. – February 23, 2010 – Lyris, the online marketing expert, today announced it is exhibiting at Technology for Marketing & Advertising, 2010 (TFM&A 2010), one of the U.K.’s premier integrated marketing and advertising events. At stand F12, Lyris experts will share best practices to help marketers develop an integrated online marketing strategy that facilitates conversations, commerce and loyalty that can be managed, measured and monetized.

To help marketers meet the evolving challenges and opportunities of today’s online marketing environment, Lyris today introduced, “Lyris Perspectives,” thought-provoking content and discussions for online marketers.  Lyris Perspectives was created to start meaningful conversations and inspire online marketers with new ideas and techniques that will enable them to do their jobs better and increase ROI.

The first report of the Lyris Perspectives program, “Tri-Messaging: Maximizing the Impact of Messages and Community Touchpoints through Email, Social and Mobile Experiences,” provides practical advice for marketers looking to integrate online channels to better reach audiences, create advocacy and increase revenue. Marketers interested in learning more about how to apply tri-messaging can download the free report at: http://bit.ly/clXT5z. Additionally, marketers are encouraged to share the report and discuss their ideas on Twitter using the hashtag #TriMessaging.

“Companies that focus on integrated marketing reap big rewards where it matters most; increased revenues, higher conversions of leads into sales and a bigger payoff from marketing spend,” said Michael Weston, vice president of U.K. and EMEA sales, Lyris. “The three elements of tri-messaging – email, social and mobile – each have unique advantages and their own sensitivities; it is vital that marketers understand the strengths and challenges of each of these channels and how to integrate them effectively.”

WHAT: TFM&A 2010, the annual conference and exhibition for integrated marketing and advertising

WHEN: February 23-24, 2010

WHERE: Stand F12, Earls Court 2, London
Those unable to attend TFM&A 2010 can join the conversation with Lyris executives via Twitter using the hashtag #tfma.  Additionally, connect with Lyris on Facebook, LinkedIn and YouTube and find a vast repository of marketing commentary and best-practice guides on LyrisHQ.com.